MTV News called the production "bass heavy" while Entertainment Weekly described the song as "stomping" and "soulful" and wrote that Keys is "in prime form" on the song. Rap-Up called the song an "uplifting anthem" with "blaring horns". Vibe wrote of the song that it has an "infectious melody" and "boisterous production" by Swizz Beatz. On the day of the song's release, Keys tweeted "I've been dyin' to share this new music with you! Live everyday like its your last!!" The song was used in TV, cinema and online commercials for the campaign, directed by Malik Hassan Sayeed. In July 2015 Keys was announced as the brand ambassador and face of Levi's the autumn/winter advertisement campaign for women's jeans and "28 Thousand Days" as the campaign's song. Keys also released " We Are Here" in September 2014 and " We Gotta Pray" in December 2014. In 2014, Keys worked with Kendrick Lamar, Hans Zimmer and Pharrell Williams for The Amazing Spider-Man 2 song " It's On Again". Keys said that the song was inspired by an article she had read, which said the average human life is 76 years, which equals to 28 thousand days. The song was released on July 31, 2015, through RCA Records as the song of the 2015 Levi's women's jeans advertisement campaign. It was written by Keys, Swizz Beatz, Mark Batson and Harold Lilly and produced by Keys, Batson and Beatz. " 28 Thousand Days" is a song by American recording artist Alicia Keys.
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